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Toyota Ranks First in Brand Value, Volkswagen Plummets

2017 Toyota Highlander

When it comes to brands which resonate with purchasers, no other automaker covers Toyota, according to a recent study.

In its annual ranking, BrandZ Top 100 Most Valuable Global Brands shows the Japanese car maker rising two spots to place 28th out of all companies in 2015. 2nd and third-place automakers 325i repair and Mercedes-Benz both gained ground in the rankings.

Two million consumers were polled by scientists at?Millward Brown to offer the rankings.

Due to the harm to its reputation caused by the diesel emissions scandal, Volkswagen no longer ranks among the top 10 car manufacturers. Corporate cousin Mercedes slipped six spots in the overall rankings, putting it in the number seven place among automakers.

Proving that customers believe in the aspirations and vision of Tesla CEO Elon Musk, the electric carmaker appeared in the top 10 the very first time, ranking number Ten. Tesla was propelled in the list due to its interaction with customers and also the company’s level of revolutionary technology.

Millward Brown recently praised Tesla for?taking “an innovative approach to a moribund product category.”

Rounding out the top 10 list was Honda (4th), Ford (Fifth), Nissan (6th), Land Rover (8th) and Mercedes (9th).

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