Chrysler needed a pitchman?that could rally the nation of parents about its all-important?2017 Pacifica minivan, so it called on Jim Gaffigan.
In a number of new commercials launched by Fiat Chrysler Automobiles, the actual deadpan “everyman” stand-up comic talks up the Pacifica’s ability to improve one’s “dad brand.”
Gaffigan, known for refraining through profanity while practicing the time-honored art of observational humor, comes across as vaguely narcissistic as well as aloof in the ads, frequently forgetting the names of his own kids as well as watching video clips associated with himself on the Pacifica’utes flip-up seatback monitors.
For Chrysler, Gaffigan’s fairly safe material and irascible, folksy approach is as edgy because it was prepared to go. If we could restore the late Henry Carlin to hock minivans, everybody would pull up a chair to watch the experience, but the material most likely wouldn’t lend by itself to a strong brand message.
FCA’s main marketing officer, Olivier Francois, was at full-on strategy mode as he made this pick. As mentioned by Forbes, “For the first time in a major, serious way, a minivan brand is appealing to fathers in a segment whose vehicles long have been related to soccer moms.”
Chrysler offers high hopes for the Pacifica, which replaces the city & Country and Dodge Caravan as the automaker’s single minivan offering later this season. Riding atop a brand new platform, with more technologies than ever before and an business first plug-in hybrid choice, the minivan was lengthy in development and requires to sell, sell, market.
Will the Gaffigan ploy repay? The folks at FCA and also the workers at its Windsor, Ontario assembly grow sure hope so.