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BMW i Models Branch Out While Executives Take Off

BMW i3 and i8

BMW’s electric car sub-brand is growing, thanks to?brand new and upgraded models, but its management ranks are shrinking because executives flee to some Chinese startup.

Three top names, including the program’s head, were influenced to China’s Future Flexibility Corp. this year, Automotive Information Europe reports, while sales dropped by nearly a quarter in the very first three months of 2016.

Call this a case of “i” gotta proceed.

Sales of the i3 city vehicle and i8 supercar dropped Twenty three percent in the first quarter, during which time?Carsten Breitfeld became popular to the Chinese start-up, along with?manager of the i division’s powertrain team and the head of product management.

BMW CEO Harald Krueger tried to stay positive whenever discussing the brand’utes EV sales, telling reporters today that the drop can be partly attributed to German customers waiting for a government motivation program to roll out.

“We expect additional impulses for we sales in the other half when we bring a good i3 with a 50 percent longer range,” Krueger said.

The i3 might find its available variety boosted when 2017 models go on sale, but the boost is bigger within Europe. The Ough.S. model can drive 114 miles on a charge, but the Euro-spec design is due for a 186 kilometer range.

Models equipped with the gasoline range stretcher receive both the bigger battery and a 25 percent larger fuel tank. The initial battery packs remain on the entry-level model.

The i8 plug-in hybrid will receive a facelift for the 2018 model year, about the same time that a roadster form of the scissor-doored sports car seems in?to the selection. Like its squarish little brother, the i8 receives a larger battery pack, as well as a more powerful electric motor to compliment its turbocharged 1.5-liter three-cylinder engine.

The roughly 10 percent boost in power would place the vehicle’s combined output at about 420 horsepower, Autocar reports.

The expansion of the we sub-brand is the first part of BMW’s long-term plan for the company, which includes electrification and growth and development of connected vehicle technology.

Don't be shellfish...
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